It’s May but this year no Festival de Cannes for us. I know very surprising!!! But what can we say?! After the busiest of time at Coachella and around the U.S. our heavy schedule made us miss our usual stopover at “La Croisette”.
Nevertheless, we couldn’t miss to partake in the Swiss Economic Forum (SEF) — Switzerland’s leading economic conference and most important spring business event. We are talking of exclusively C-levels guests, high-profile businesses, academia, media & political figures. This isn’t your local gathering!
Indeed, with Davos WEF it is the most prestigious event with an international outreach that promotes exchange of ideas among leaders and that is — a real paragon of promotion of entrepreneurship. Wait a minute!!! Don’t think you will simply get to show up that easy. You need to go through a meticulous screening process in order to be part of the event and demonstrate high achievements in your field or be invited as a special guest given your pedigree.
For us, it remains the best business meeting in the Bernese Highlands. Aside from jaw-dropping conference and valuable exchange of ideas, we love SEF because of its setting. Indeed, it takes place in Interlaken, Bern, Switzerland. If you do not know the picturesque town at the base of several attractions such as the Jungfrauhoch and boasting lake Brienz — you should look it up. Ok as a non-Swiss these names won’t tell you much but trust me from the streets to the hotels, stores and casino you will fall in love with it! And what if you joined the millions of tourists that have had a glimpse of the municipality?
Or you could perhaps join the town during the SEF for some masterclasses or conferences on the topics that shape tomorrow — No, this isn’t the WEF Davos its the SEF Interlaken and nothing to by shy of. Don’t get it twisted.
Entry - Control Access/Security Check, “SEF”, Interlaken, Bern Switzerland. ©LeCircles
Main Hall’s Entry - Partner’s Area (Casino), SEF, Interlaken, Bern Switzerland. ©LeCircles
Main Hall (Partner’s Zone), SEF, Interlaken, Bern Switzerland. ©LeCircles
Networking “Apéro” in the Garden, SEF, Interlaken, Bern Switzerland. ©LeCircles
Luxury Hotel Victoria Jungfrau, SEF, Interlaken, Bern Switzerland. ©LeCircles
Conference Auditorium, SEF, Interlaken, Bern Switzerland. ©LeCircles